Hi, I am Jaya!

pronounced as 'Jah-yah'

A Product Designer with 5+ years of experience creating intuitive solutions for B2C industries like Healthcare, Retail, Fashion, and Education. I specialize in crafting AI-powered, user-centric digital experiences that solve real-world problems, enhance usability, and drive measurable results. Passionate about impactful design, I blend user research, design thinking, and strategic storytelling to engage users and align with business goals.

My journey began in the retail and apparel industry, where I honed my skills in design and branding. But as I worked on creating impactful customer experiences, I found myself more drawn to the question,

"How can we make this better for the user?"

This curiosity naturally evolved into a passion for User Experience design, where I could combine my creativity with strategic thinking to craft meaningful digital experiences. To formalize this shift, I pursued a Master’s Degree with specialization in User Experience Design, Design Strategy and Branding from National Institute of Fashion Technology (NIFT), Mumbai, India.

I immersed myself in design thinking, user research, and prototyping, refining my ability to build intuitive solutions. Looking back, my passion for design has always been driven by a desire to explore, innovate, and create something that resonates with people.

Resume

LinkedIn

Designing for Connection

I strive to create products that go beyond usability, experiences that resonate deeply with users and make brands feel personal and irreplaceable. For me, it’s about designing solutions that people not only use but love.

Collaboration at the Core

While I’m confident working independently, I thrive in collaborative environments. I believe the best ideas often emerge through open dialogue, diverse perspectives, and a willingness to challenge assumptions together.

Curiosity Fuels Growth

As a designer, I constantly ask, test, and iterate. I welcome constructive feedback — it sharpens my thinking and helps me grow. I'm not afraid to revisit or pivot ideas if it leads to a better experience.

Clarity Over Complexity

I believe great design simplifies. I enjoy breaking down complex problems and turning them into intuitive, purposeful, and beautifully minimal solutions that align with both user needs and business goals.

DESIGN PHILOSOPHY

Vision Crafting, Team Leadership, Design Mentorship, Critique Sessions, Insight Gathering, Creating Design Artifacts, Storytelling Advocacy, Research Strategy, Culture Building, Hire and Develop.
Design Strategy, Information Architecture, Prototyping & Wireframing, Design Systems, User Flows, UX Writing, Content Strategy, Accessibility (WCAG) Compliance, Agile & Lean Methodologies, Personas and Scenario Development and Storyboarding, Mobile & Responsive Design.
User Research (Qualitative & Quantitative), Usability Testing, Heuristic Analysis, A/B Testing, User Persona, User Journey Mapping, Contextual Inquiries, Surveys & Interviews, Task Analysis and Competitor Analysis.
UI Design (Web, iOS & Android), Visual Design, AI-Driven Interfaces, Iconography Design, Color Theory & Branding Guidelines, Illustration, Visual Hierarchy and HTML/CSS Fundamentals.
E-commerce, Healthcare, Education, Social Media, Fashion, Retail, Beauty, B2B, B2C, Non-Profit.

Spearheaded the development and deployment of Business Profiles and Onboarding features by applying user research and A/B testing techniques, resulting in a 25% increase in business discovery rates and generating over 3,600 impressions during the initial rollout phase.

Engineered a comprehensive, modular Design System with tokenization principles to ensure UI consistency and WCAG accessibility standards across all mobile platforms, contributing to a 48.4% conversion rate for users.

Collaborated closely with machine learning engineers to embed AI-powered recommendation engines into the user interface, leading to over 800 app downloads within the first month post-launch.

Led and mentored a team of 4 designers, including onboarding new members, while driving cross-functional alignment with Development, Machine Learning, Research, and Branding teams.
Designed and developed Appointment Booking, Progress Tracking and Prescribed Exercise features by through rigorous A/B testing and iterative feedback collection and creating comprehensive wireframes, user flows, and high-fidelity prototypes, resulting in a 25% increase in therapist booking success rates.

Collaborated closely with product managers and developers within an Agile framework to ensure design feasibility and alignment with strategic roadmaps,

contributing to a 15% improvement in user engagement metrics across platform.

Improved the in-app messaging feature and reduced user confusion by 20% through identification of critical user pain points and execution of data-driven design enhancements.
Spearheaded the development of comprehensive brand assets, mobile-first product pages, and packaging designs grounded in qualitative user insights, resulting in a 15% boost in customer acquisition and strengthened brand recognition across key markets.

Ensured visual consistency across all touchpoints, collaborating with marketing and product teams.
Designed mobile-first experience to enable sustainability tracking in apparel production, driving higher adoption rates for key environmental metrics.

Developed intuitive information architecture and conducted usability testing, translating user feedback into actionable insights for apparel industries and

apparel brands.

Incorporated Circular Economy principles into design solutions, enhancing sustainability initiatives and delivering long-term value to apparel production processes.
Analyzed a 10,000+ person database to assess socio-economic impacts of COVID-19, extracting critical insights that informed strategic decision-making.

Created visual solutions to simplify complex data, reducing leadership's report compilation time from hours to just 10 minutes, enabling focus on high-priority initiatives.
Led end-to-end product design and development, driving cohesive branding and UI strategy across digital platforms. Achieved break-even and profitability within 12 months by applying user research and design thinking to deliver impactful solutions.

Integrated educational features across menswear product pages like size guides to build trust through contextual fit information and consistent recommendations.

Simplified product sizing with clear nomenclatures and inclusive visuals to support diverse body types and improve fit confidence.

Contributed to scalable sizing tools, including hybrid displays, product measurements, and “how to measure” guides, aligning with initiatives like sizing guide exploration.

CURRENTLY ENJOYING

PROFESSIONAL JOURNEY